Conversations that Count Day aims to raise awareness about advance care planning to encourage people to think about, talk about and plan for their future and end-of-life care.

Advance care planning is about exploring what matters to you when you near the end of your life. This information is shared with your loved ones and your health care team so treatment and care plans can support what matters to you.

An advance care plan includes what is important to you and gives your life meaning. This might include people and pets, your values and the ways you would like those caring for you to look after your spiritual and emotional needs.

Having a plan is particularly important if you become too unwell to tell your loved ones and health care team what you want yourself. It’s an important gift for your loved ones as it can relieve the burden of them having to make decisions on your behalf.

Start a conversation that counts today.

Briscoes Tammy Wells shares her personal story

‘The Briscoes lady’ Tammy Wells shares her story of losing her mother Bonnie to a short illness and wishing she had spoken to her mother to help her live her final days in the way she would have wanted.

Arthur Te Anini (Ngāti Whanaunga) wants Māori to see the benefits of having an advance care plan

Arthur Te Anini (Ngāti Whanaunga) talks about his reasons for completing an advance care plan and sharing it with his family and health care team. The 67-year-old South Aucklander particularly wants to convince his fellow Māori to start talking about their future health care and end-of-life care.

What people are saying about advance care planning:

What can I do?


Start a conversation that counts with your family and whānau about what matters to you. Start to talk to your parents about having an advance care plan.


Encourage your mates, friends and work colleagues to start their own conversation that counts.


Sign up to and follow the Conversations that Count Day on Twitter.


Encourage your local clubs, community groups and marae to promote Conversations that Count Day and share the Advance care planning website address. The website has lots of free resources to help prepare your advance care plan.

Frequently Asked Questions about Conversations that Count Day

If you would like the artwork to print any of the posters or postcards, please contact Jocasta Whittingham, Publications Manager Health Quality & Safety Commission